When you’re building a tech business, developing a game-changing product or service is just the first step. No matter how good your offering is, if no one uses it—or even knows about it—your company ...

Traditional marketing doesn’t work like it used to for the IT sector. Channel enablement programs are struggling to maintain the same results they did ten years ago when deal registration programmes ...

Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

When I started using NotebookLM, the first thing I did was bring all my scattered learning material into one place. Instead ...

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

Without an effective inbound marketing strategy, it is almost impossible to stand out from the crowd. This guide from 93x will show you how technology companies can leverage inbound marketing to reach ...

In 2024, the golden trifecta for B2B marketers comprises leveraging technology, tailoring content and embracing a human-centric approach. Amid the dynamic landscape of innovative technology and ...

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

“We created AI-powered technology that helps businesses grow their leads to any level they want, without guesswork or confusion,” said the founder of MarketDing.ai, Josh Ternyak. “Our goal is to help ...

Local tech executive R.J. Talyor, whose previous startup was acquired by New York City-based Shutterstock Inc. three years ago, is hoping to replicate that success with his new startup, Backstroke Inc ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...