The oldest members of Generation-Alpha turn 16 this year. While brands are still drafting “future strategies,” members of ...

From “huzz” to “unc” to “fries,” Gen Alpha has a growing vocabulary that can leave older generations confused. Here’s what ...

In our research, 73% of Gen Alpha said seeing, trying, or touching things themselves was a leading reason to visit a physical ...

Add Yahoo as a preferred source to see more of our stories on Google. Generation Alpha, the youngest generation, born between 2010 and 2024, quickly emerged as an influential demographic, one poised ...

The chain just launched a partnership with Salish Matter, who makes YouTube videos for an audience of 37.6 million and runs a teen skin care brand.

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. If you're feeling confused by the latest Generation Alpha slang, you're ...

Marketers love categorizing audiences by age. It helps create clear, simplified narratives about who they are and how they behave. But broad assumptions can flatten nuance, obscuring meaningful shifts ...

Millennial parents who grew up on Y2K pop are bringing their Gen Alpha kids to concerts, offering a second life for these pop stars.

These are the most-searched-for Gen Alpha slang words for 2026 so far - and what they mean. View on euronews ...

There's no doubt that Gen Alpha is growing up in an era in which financial education is more accessible than ever before. "Early financial literacy empowers Gen Alpha to make informed decisions, ...